媒介使用与老年人主观幸福感研究——基于CGSS (2017)的实证分析

Research on Media Use and Subjective Well-Being of the Elderly—Empirical Analysis Based on CGSS (2017)

当前我国处在人口老龄化的时代背景下,在老年人口数量不断增加的同时,老年人的晚年生活状况受到越来越多的关注。而随着信息化时代的到来,传统媒介和新兴媒介的影响力度不断提高,在老年人群中也逐渐得到广泛应用。本文从老年人媒介使用的角度出发,选用CGSS2017数据库,通过二元Logit模型进行分析,并找到对老年人幸福感的不同影响因素作为变量指标进行分析,找到不同自变量与因变量之间的关系是否显著。分析结果显示:传统媒介中的广播和电视是被老年人使用频度较高的媒介,可明显提高老年人的主观幸福感。因此,在信息化和老龄化的时代背景下,要加强老年人传统媒介的普及应用,并将传统媒介和新兴媒介相结合,进一步促进新兴媒介的使用频度,将提升老年人的幸福感作为主要目标。

At present, China is in the era of aging population. With the increasing number of the elderly popu-lation, more and more attention is paid to the living conditions of the elderly in their later years. With the arrival of the information age, the influence of traditional media and emerging media has been increasing, and they are also gradually widely used in the elderly. From the perspective of media use of the elderly, this paper selects CGSS2017 database, analyzes it through binary Logit model, finds out different influencing factors of the elderly’s well-being as variable indicators, and finds out whether the relationship between different independent variables and dependent varia-bles is significant. The analysis results show that radio and television in traditional media are fre-quently used by the elderly, which can significantly improve the subjective well-being of the elderly. Therefore, in the era of information and aging, we should strengthen the popularization and appli-cation of traditional media for the elderly, combine traditional media with emerging media, further promote the use of emerging media, and take improving the happiness of the elderly as the main goal.