人格特质影响了个体慈善捐赠行为吗?——来自中国家庭追踪调查(CFPS2018)的证据

Do Personality Traits Affect Individual Charitable Donations?—Evidence from China Family Panel Studies (CFPS2018)

慈善捐赠对于维护社会公平具有重要意义,改善收入和财富分配格局,是实现共同富裕的重要实践途径。在以往居民慈善捐赠行为的既有文献中,关注个体特质以及心理状态对其捐赠行为的研究相对匮乏。为弥补此局限,本研究借鉴心理学视角下的人格特质理论为研究路径,分析了现代的五大人格特质对于社区居民慈善捐赠行为的影响,旨在对现有研究提供可参考的理论证据。通过广义线性模型和OLS模型实证研究发现,情绪不稳定性特质部分弱化了慈善捐赠行为,外向性人格、开放性人格、尽责性人格均被证明强化了慈善捐赠行为,而亲和性人格并没有实质性影响。研究强调以个人为中心的研究趋势,对个性化慈善捐赠的发展策略提供实践意义。

Charitable donation is of great significance to maintain social equity. In the existing literature of residents’ charitable donation behavior, the study of individual characteristics and psychological state on their donation behavior is relatively scarce. In order to make up for this limitation, this study draws on the personality traits theory from the perspective of psychology as the research path, and analyzes the influence of five modern personality traits on individual charitable donations, aiming to provide theoretical evidence for the existing research. Through the empirical study of generalized linear model and OLS model, it is found that emotional instability partially weakens charitable donations, and extroverted personality, open personality and conscientious personality have been proved to strengthen charitable donations, while affinity personality has no substantial effect.