新媒体时代马克思主义大众化的传播困境与优化

The Dissemination Dilemma of the Popularization of Marxism and Optimization in the New Media Era

马克思主义大众化是马克思主义理论在我国实践的必然所需,是新时代对党和政府的重要考验。然而在新媒体时代之下,由于新媒体时代呈现出信息传播快、更新快、遗忘快,内容杂乱真实性无法保证且由于算法技术应用导致加剧圈层现象等诸多特点,马克思主义大众化传播面临困境。当下则应该采取提高人民群众辨别错误意识形态和远离消极网络舆论的能力,不断完善网络舆情防控技术和优化算法技术等措施去化解新媒体时代马克思主义大众化传播面临的危机,创造一个和谐、安全充满主流意识形态旋律的马克思主义大众化传播之域。

The popularization of Marxism is an inevitable need for the practice of Marxist theory in my country, and it is an important test for the party and the government in the new era. However, in the age of new media, due to the fast information dissemination, fast updating, and fast forgetting in the new media era, the authenticity of the content cannot be guaranteed, and the application of algorithm technology leads to aggravating the phenomenon of circles, etc., the popularization of Marxism is facing difficulties. At present, measures should be taken to improve the people’s ability to identify wrong ideology and stay away from negative online public opinion, and constantly improve the prevention and control technology of online public opinion and optimize the algorithm technology to resolve the crisis faced by the mass communication of Marxism in the new media era, to create a harmonious and safe Marxist mass communication domain full of mainstream ideological melody.