威廉·莱斯的异化消费思想及当代价值

William Rice’s Alienation Consumption Thought and Contemporary Value

在当代资本主义社会,消费成了控制社会的隐蔽手段。消费者在资本创造出的琳琅满目的商品中迷失了自己,购买大量并不是基于自身真实需求的商品。基于此,威廉·莱斯提出了异化消费的概念,指出消费者需求的虚假性,是对商品使用价值之外的符号价值的追求,提出了建立“较易于生存的社会”,消灭私有制从根本上恢复人的类本质属性,为破解当代资本主义社会的消费主义盛行问题提供了理论依据,具有深刻的实践与理论价值。

In contemporary capitalist society, consumption has become a hidden means of controlling society. Consumers lose themselves in the dazzling array of commodities created by capital, and buy a lot of commodities that are not based on their real needs. Based on this, William Rice put forward the concept of alienated consumption, pointed out that the falsity of consumer demand is the pursuit of symbolic value other than the use value of commodities, and proposed to establish a “more livable society” and eliminate private ownership from the root to restore human’s quasi-essential attribute, which provides a theoretical basis for solving the prevailing problem of consumerism in contemporary capitalist society, and has profound practical and theoretical value.