文化工业批判逻辑下泛娱乐化现象的审视与消解方法探析

A Probe into the Ways of Examining and Dispelling the Phenomenon of Pan-Entertainment under the Critical Logic of Cultural Industry

近年来我国大众文化的娱乐性被过度拔高,滋生出泛娱乐化现象,严重影响了大众文化的健康发展,因此消解泛娱乐化现象,推动文化价值回归,是建设社会主义文化强国的题中应有之义。阿多诺的文化工业批判理论深刻揭示了资产阶级对人民思想意志进行潜移默化操控从而达到维护统治目的实质,以及压抑氛围下人们个性与思想的异化,警示着我国大众文化思想导向的重要意义。泛娱乐化现象的消极效应和现实表征与阿多诺批判的文化工业存在某种类似性但本质上具有完全异质性,两相对比下,我国文化建设应该坚持什么、纠正什么、怎样纠正便有了更明确的答案。

In recent years, the entertainment of China’s popular culture has been excessively elevated, nourishing the phenomenon of pan-entertainment, which has seriously affected the healthy development of popular culture, so dispelling the phenomenon of pan-entertainment and promoting the return of cultural values, it is an integral part of the theme of building a socialist cultural power. Adorno’s critical theory of cultural industry profoundly reveals the essence of the bourgeoisie’s subtle manipulation of the people’s ideological will to achieve the purpose of maintaining rule, as well as the alienation of people’s personality and thought in a repressed atmosphere. It warns of the important significance of the ideological orientation of mass culture in our country. On the basis of fully analyzing the negative effects and realistic representation of pan-entertainment phenomenon, this study expounds the main viewpoints and contents of Adorno’s critical theory of cultural industry, which is intended to distinguish the similarities and differences between pan-entertainment phenomenon and cultural industry. Furthermore, there is a more clear answer to what should be adhered to, what to correct and how to correct the cultural construction of our country, and on this basis, the resolution path of pan-entertainment in this study is put forward.