异化的“饭圈”——基于法兰克福学派文化工业理论的研究

The Alienated “Fan Community”—Based on the Study of the Frankfurt School Theory

产生于大众传播时代的文化工业理论对标准化、伪个性化的大众文化进行了深刻的批判,揭露了文化工业对人强有力的异化作用。新时代以来,以粉丝文化为本质的“饭圈”文化凭借各种失范现象进入公众视野,选秀节目泛滥衍生出的狂热性打榜控评、氪金应援以及网络暴力等行为逐渐成为大众舆论讨论的焦点。这一现象背后呈现出的不良价值导向逐渐被社会各界关注,加强饭圈治理的呼声日益高涨。在这一背景下,以法兰克福学派的文化工业理论对饭圈进行分析与反思对解除其异化遮蔽作用及重扬理性启蒙精神具有重要意义。

The cultural industry theory, which originated in the era of mass communication, profoundly criticizes the standardized and pseudo-personalized mass culture, and reveals the strong alienation effect of the cultural industry on people. Since the new era, the “rice circle” culture with fan culture as the essence has entered the public view with various anomie phenomena. The enthusiasm derived from the flood of talent shows, such as ranking control rating, krypton gold support and network violence, have gradually become the focus of public opinion discussion. The bad value orientation be-hind this phenomenon is gradually concerned by all sectors of society, and the call for strengthening the governance of the rice circle is increasingly high. In this context, the analysis and reflection of the rice circle by the cultural industry theory of Frankfurt school are of great significance to relieve the role of alienation and promote the spirit of rational enlightenment.