鲍德里亚消费社会理论下的女性身体消费探究

An Exploration of Female Body Consumption under Baudrillard’s Theory of Consumer Society

随着科学技术和经济文化的快速发展,消费逐渐成为人们生活的重心,社会已经由生产型社会转变为消费型社会,而消费已经从一种经济行为变成了具有深层符号和象征意义的社会和文化行为。在鲍德里亚看来,女性消费是符号消费的重要组成部分,而女性身体消费则是女性消费的核心,本文在鲍德里亚消费社会理论的框架内,探讨了女性身体消费现象的盛行及其背后的本质,揭示了导致女性身体消费的四个原因——大众媒介与广告、大众审美倾向、历史因素和女性主体性。随后阐述了鲍德里亚关于女性身体消费的出路,一方面要对这种消费文化进行批判和反抗,另一方面要从制度层面进行解决,虽然鲍德里亚并没有给出具体措施,但对人们深入认识女性身体消费活动有重要启示。

With the rapid development of science and technology and economy and culture, consumption has gradually become the center of gravity of people’s life, and the society has been transformed from a production-based society to a consumption-based society, and consumption has been transformed from an economic behavior to a social and cultural behavior with deep symbolic and symbolic meanings. In Baudrillard’s view, female consumption is an important part of symbolic consumption, and female body consumption is the core of female consumption. Within the framework of Baudrillard’s theory of consumer society, this paper explores the prevalence of the phenomenon of female body consumption and the essence behind it, and reveals the four reasons leading to the consumption of the female body—mass media and advertising, mass aesthetic tendency, historical factors and female subjectivity. Subsequently, Baudrillard’s way out of female body consumption is elaborated. On the one hand, we have to criticize and rebel against this kind of consumer culture. On the other hand, we have to solve the problem at the institutional level, although Baudrillard does not give any specific measures, it is an important revelation for people to have a deeper understanding of female body consumption activities.