生活道德两难困境中的面孔刻板效应

The Stereotyped Effect of Faces in the Dilemma of Moral Dilemma in Life

采用生活道德两难困境考察面孔吸引力对道德决策的影响。本实验将困境中的主人公的面孔特点操纵为高吸引力面孔和低吸引力面孔,被试任务为是否对主人公的求助行为帮助进行选择。结果发现,与低面孔吸引力的求助者相比,被试对面孔吸引力高的求助者做出更多的助人行为选择。实验结果说明了个体倾向于对面孔吸引力高的个体做出有利的道德决策。结合前人研究,推测在道德决策中也存在着“美丽溢价”效应。

The moral dilemma of life is used to examine the influence of facial attractiveness on moral deci-sion-making. In this experiment, the face characteristics of the protagonist in the dilemma were manipulated into high attractive faces and low attractive faces. The task of the subjects was to choose whether to help the protagonist’s help-seeking behavior. It was found that compared with the help-seekers with low facial attractiveness, the subjects made more choices of helping behaviors to the help-seekers with high facial attractiveness. The experimental results show that individuals tend to make favorable moral decisions for individuals with high facial attractiveness. Combined with previous studies, it is speculated that there is also a “beauty premium” effect in moral decision-making.