网络人际信任对网络利他行为的影响——社会责任心的调节作用

Influence of Online Interpersonal Trust on Online Altruistic Behavior—The Moderating Effect of Social Responsibility

网络利他行为能帮助我们实现对真善美的价值追求,也可以引导社会风气崇德向善,因此研究网络利他行为的影响机制具有重要的理论和现实意义。本研究使用网络人际信任问卷、社会责任心问卷和网络利他行为量表对750名本科生进行调查,考察网络人际信任与网络利他行为的关系,以及社会责任心的调节作用。结果发现:1) 当代大学生网络利他水平显著低于常模水平,独生子女网络利他行为水平高于非独生子女;2) 网络人际信任、社会责任心和网络利他行为三者关系密切,网络人际信任可以显著正向预测网络利他行为,且社会责任心在该预测作用中起正向调节作用。

The online altruistic behavior can guide people’s value pursuit and social atmosphere. Therefore, it is of great theoretical and practical significance to study the influencing mechanism of online altruistic behavior. The aim of this study is to investigate the relationship between the online interpersonal trust and online altruistic behavior, as well as the moderating role of social responsibility. A total of 750 college students were investigated by using the online interpersonal trust questionnaire, social responsibility questionnaire and internet altruistic behavior scale. Results: 1) The level of online altruistic behavior of contemporary college students is significantly lower than the norm level, and the level of online altruistic behavior of only children is higher than that of non-only children;2) Online interpersonal trust, social responsibility and online altruistic behavior are closely related, and online interpersonal trust can significantly positively predict online altruistic behavior, which was moderated by social responsibility.