大学生短视频依赖的现状研究

Current Situation of College Students’ Short Video Dependence

短视频凭借其碎片化的传播方式使其成为大众热捧的新媒体产品,对当代大学生产生多方面的影响。本研究采用问卷调查法,以广州市大学生为样本,初步了解和分析大学生短视频依赖的现状。结果表明:大学生短视频的使用依赖程度偏高,大学生对短视频的依赖在年龄、学历和生长环境上存在差异,短视频依赖与使用频率、使用强度、使用动机呈正相关,与获取信息的动机呈负相关。

Short video has become a popular new media product due to its fragmented communication mode, which has exerted many influences on contemporary college students. This research adopts the questionnaire survey method, taking the college students in Guangzhou as the sample, to preliminary understand and analyze the current situation of college students’ short video dependence. The results show that the use dependence of short video among college students is high, and there are differences in age, education and growth environment. The dependence of short video is positively correlated with the use frequency, use intensity and use motivation, and negatively correlated with the motivation of obtaining information.