不同颜色背景对陌生人第一印象的影响

The Impact of Different Color Backgrounds on the First Impression of Strangers

近年来,关于颜色如何影响心理功能的研究越来越多。国外的研究大多集中于探讨竞争情境的红色效应或是择偶的关系情境中红色对吸引力的影响,而较少考虑到红色对他人人格特征判断的影响。实验纳入中国红这一特殊的文化因素,要求被试对红蓝白三种背景颜色的人物照片的人格特征与吸引力进行评分。结果发现,蓝色背景的男性被认为更具宜人性、责任感和情绪稳定性,且具有较高的吸引力,白色照片背景增强了女性的吸引力,红色背景增强男性对女性的性吸引力感知。这些发现强调了关注背景颜色作为照片印象形成相关线索的重要性,有其现实意义。

In recent years, there has been a growing body of research on how color affects psychological functioning. Most of the overseas studies have focused on exploring the effect of red in competitive situations or on attractiveness in relationship situations of mate selection, while less consideration has been given to the effect of red on the judgment of personality traits of others. The experiment incorporated the specific cultural factor of Chinese red, and subjects were asked to rate others’ personality traits and attractiveness with red, blue and white background colors. The results found that men with blue backgrounds were perceived as more pleasant, responsible, and emotionally stable and more attractive, white photo backgrounds enhanced female attractiveness, and red backgrounds enhanced men’s perceived sexual attractiveness to women. These findings highlight the relevance of focusing on the importance of background color as a relevant cue for photo impression formation, with practical implications.