非理性购彩的心理成因及其对策

The Psychological Causes of Irrational Lottery Purchases and Their Countermeasures

体育彩票作为国家公益彩票,自发行销售以来筹集了大量公益金,被广泛用于我国社会福利、体育等社会公益事业。在我国体育彩票事业不断发展的过程中,一些彩民由于存在过高的心理预期,不合理的购彩认知等,出现非理性的购彩行为,给自身、家庭甚至社会带来了不良影响。随着我国彩票事业的不断发展壮大,非理性购彩现象日益突出,迫切需要社会的广泛关注。文章针对非理性购彩的心理成因及心理理论进行了阐述,并对此提出了相应的对策。

As a national public welfare lottery, the sports lottery has raised a large number of public welfare funds since its issuance and sales, and is widely used in social welfare undertakings such as social welfare and sports in China. In the process of the continuous development of China’s sports lottery industry, some lottery players have irrational lottery purchasing behaviors due to excessive psychological expectations, unreasonable cognition of lottery purchases, etc., which has brought adverse effects to themselves, their families and even society. With the continuous development and growth of China’s lottery industry, the phenomenon of irrational lottery purchase has become increasingly prominent, and it urgently needs extensive attention from the society. This paper expounds the psychological causes and psychological theories of irrational lottery purchases, and puts forward corresponding countermeasures.