父母金钱观对子女消费结构的影响——以肇庆学院大学生为例

The Influence of Parents’ Money Outlook on Children’s Consumption Structure—A Case Study of Zhaoqing University Students

目的:探讨父母金钱观与子女的消费结构之间的关系,为父母该如何对大学生的消费进行引导提出相关建议和措施。方法:采用改编金钱态度量表及消费情况调查量表,对346名广东省高校学生展开问卷调查,采用SPSS 23.0进行可靠性分析、描述统计、相关分析以及回归分析。结果:① 父母金钱态度中的权力–名望、维持–保留、不信任三个维度与大学生子女的形象消费、休闲娱乐消费、学习消费、网费及社交消费占比存在显著相关。② 父亲金钱态度中的“维持–保留”维度分数可显著负向预测女大学生社交消费占比、“焦虑”维度分数可显著正向预测女大学生学习消费占比;母亲金钱态度中的“维持–保留”、“不信任”维度分数可显著正向预测大学生形象消费占比。结论:父母金钱观影响大学生子女的消费结构。

Objective: This study aims to explore the relation between parents’ money outlook and their chil-dren’s consumption structure, then based on the results, provide relevant suggestions and measures for parents to guide college students’ consumption. Methods: A questionnaire survey was conducted among 346 college students in Guangdong Province using the Modified Money Attitude Scale and Consumption Survey Scale, and SPSS 23.0 was used for reliability analysis, descriptive statistics, correlation analysis and regression analysis. Results: ① There is a significant correlation between the three dimensions of power-fame, maintenance-retention, and distrust in parents’ money attitudes with the proportion of image consumption, leisure and entertainment consump-tion, study consumption, Internet fee and social consumption of college students’ children. ② The score of the “maintenance - retention” dimension of father’s money attitude can significantly nega-tively predict the proportion of female college students’ social consumption, and the score of “anxi-ety” dimension can significantly positively predict the proportion of female college students’ study consumption. The scores of “maintaining - retaining” and “distrusting” dimensions in mothers’ money attitudes can significantly and positively predict the proportion of college students’ image consumption. Conclusion: Parent’s money outlook influences children’s consumption structure.