近20年自愿简约的研究趋势与热点——基于CiteSpace的可视化分析

Research Trends and Hotspots in Voluntary Simplicity in the Last 20 Years—CiteSpace-Based Visualisation and Analysis

自愿简约(Voluntary Simplicity)是一种反对消费主义、自愿减少消费的简单生活方式,其与消费者行为之间紧密关联。这种理念能有效引导消费者专注于真正所需之物,减少无意义的购物以及避免资源的浪费。本文在阐述自愿简约基本定义的基础上,通过CiteSpace软件绘制可视化知识图谱,展现Web of science (WOS)数据库2004~2024年之间“自愿简约”这样主题的研究现状,总结当前相关主题研究的特点及待拓展之处,希望为未来理论研究的深化提供一定的参考。

Voluntary Simplicity (VS) is a simple way of life that opposes consumerism and voluntarily reduces consumption, and is closely linked to consumer behaviour. This concept can effectively guide consumers to focus on what they really need, reduce meaningless shopping and avoid wasting resources. Based on the basic definition of voluntary simplicity, this paper draws a visual knowledge map through CiteSpace software to show the current research status of “voluntary simplicity” in the Web of science (WOS) database between 2004~2024. It also summarizes the characteristics of the current research on this topic and the areas to be expanded, hoping to provide certain reference for the deepening of the theoretical research in the future.