大学生成就动机对创业意向的影响:有调节的中介模型

The Influence of College Students’ Achievement Motivation on Entrepreneurial Intention: A Moderated Mediation Model

随着我国就业压力不断加大,不少大学生为就业问题感到焦虑。本研究旨在探究大学生在成就动机、感知行为控制、创业意向和疫情风险感知上的情况及差异。通过建立有调节的中介模型深入考察四者之间的影响机制问题,对促进大学生创业具有现实意义。结果表明:1) 大学生创业意向在性别和年级上存在显著差异;2) 成就动机能够显著正向预测创业意向;3) 大学生的感知行为控制在成就动机与创业意向之间起完全中介作用;4) 成就动机通过感知行为控制对创业意向的间接效应的前半和后半路径都受到风险感知水平的影响。With the increasing employment pressure in China, there are a lot of college students feel anxious about employment. This study aims to explore the situation and differences of college students in achievement motivation, perceived behavior control, entrepreneurial intention, and epidemic risk perception. It is of practical significance to establish a moderated mediation model to investigate the influence mechanism among the four factors. The results show that: 1) The entrepreneurial intention of college students has significant differences in gender and grade;2) Achievement motivation can significantly positively predict entrepreneurial intention;3) College students’ perceptual behavioral control played a complete mediating role in the relationship between achievement motivation and entrepreneurial intention;4) Both the first half and the second half of the indirect effect of achievement motivation on entrepreneurial intention through perceived behavioral control are affected by the level of risk perception.