广州市居民运动服装消费满意度研究

Research on the Satisfaction of Sportswear Consumption of Guangzhou Residents

当前,随着国内经济水平快速增长,人民群众对高品质生活的向往逐渐提升,体育运动逐步成为人民群众生活中不可或缺的一部分,从而带动体育用品业的发展。本文运用文献资料法和问卷调查法对广州市居民购买运动服装消费满意度进行研究,并从产品和服务质量、企业社会责任感、员工专业素质、社交需求等方面深入分析影响满意度的因素,为提高广州市居民消费满意度,进而促进体育用品企业的发展提供参考借鉴。

At present, with the rapid growth of the domestic economic level, people’s yearning for high quality of life gradually improved, sports gradually become an indispensable part of people’s life, thus driving the development of sports goods industry. This paper uses the method of literature and questionnaire to study the satisfaction of Guangzhou residents in purchasing sportswear, and from the product and service quality, corporate social responsibility, staff professional quality, social needs and other aspects, analyzes the influencing factors of satisfaction so as to provide reference for improving the satisfaction of Guangzhou residents in consumption and promoting the devel-opment of sports goods enterprises.