骑行旅游者地方依恋影响因素研究——以环青海湖骑行为例

Study on the Influence of Local Attachment among Cycling Tourists—Taking Cycling around Qinghai Lake as an Example

文章运用32位环青海湖骑行旅游者的半结构化访谈资料,采用扎根理论的方式方法对资料进行三级编码方法,分析了影响骑行旅游群体地方依恋的各类因素及地方依恋形成逻辑并构建模型,即骑行旅游者的地方认同、地方依赖、个人特征、地方依恋四个主范畴对应的8个副范畴。其中地方认同维度包括、自然环境、文化、骑行、社区认同四个方面;地方依赖维度包括骑行和环境依赖两个方面;个人特征和地方依恋维度分别包括身心状态和重游意愿两方面。基于此,青海湖骑行旅游目的地可以从骑行基础设施、接待条件、骑行文化营造以及当地旅游服务等方面去提升环青海湖的骑行品质,从而把当地打造成骑行旅游者的“第二故乡”。

The article using 32 ring Qinghai Lake cycling tourists half structured interview data, using the root theory method of data triple coding method, analyzes the influence of cycling tourism factors of local attachment and local attachment formation logic and build model, namely cycling tourists local identity, local dependence, personal characteristics, local attachment four main category corresponding eight side category. The local identity dimension includes four aspects: natural en-vironment, culture, cycling and community identity;the local dependence dimension includes cy-cling and environmental dependence;personal characteristics and local attachment dimensions include physical and mental state and revisit intention respectively. Based on this, the cycling tourism destinations can improve the cycling quality around Qinghai Lake through cycling infra-structure, reception conditions, cycling culture construction and local tourism services, so as to build a local “second hometown” for cycling tourists.