探析互联网时代老年劳动力就业的可行性——以电商直播为例

To Explore the Feasibility of the Employment of the Elderly Labor Force in the Internet Era—Taking E-Commerce Live Streaming as an Example

全国第七次人口普查数据显示,我国人口老龄化仍保持增长,积极应对人口老龄化已成为国家战略,并载入党的二十大报告,并根据国情和应对经验制定了积极应对人口老龄化的中国道路。根据七普数据显示,我国具有劳动力的、60~69岁的低龄老年人口占60岁及以上总人口的55.83%,发挥这部分低龄老年劳动力对于积极应对人口老龄化是具有积极作用的。而在互联网时代,数字技术的发展推动服务模式创新,直播带货在服务业经济中脱颖而出,相比其他产业的工作模式,直播的准入门槛与工作要求或许可以成为低龄老年人口进行就业的一个选择。

The seventh national census data shows that China’s population aging is still growing, and actively dealing with population aging has become a national strategy, and it is included in the report of the 20th National Congress of the Party, according to the national conditions and coping experience to develop a positive response to the aging population of China’s road. According to the data, the low-age elderly population with labor force, 60~69 years old accounted for 55.83% of the total population aged 60 and above, and playing this part of the low-age elderly labor force has a positive role in actively responding to the aging population. In the Internet era, the development of digital technology promotes the innovation of service models, and live streaming stands out in the service economy. Compared with the working mode of other industries, the entry threshold and work requirements of live streaming may become a choice for the employment of the younger and older population.