微博世界中的转基因食品安全——基于社会网络分析的调查

Safety of Genetically Modified Foods in the Weibo World: An Investigation Based on Social Network Analysis

目的:构建转基因食品安全的微博传播网络,分析网络特征,进而探讨传播网络的影响因素。方法:在新浪微博中搜集样本数据,并通过Excel、SPSS、NetDraw三种工具进行网络构建和统计分析。结果:转基因食品安全的微博传播网络的结点度指标与微博用户的身份、立场和地区等个人特征有统计学显著关系。

Objectives: This article aims to construct information dissemination network in the Weibo on the safety of genetically modified foods, analyze network characteristics, and further explore influential factors of the network. Methods: The sample and data were collected in Sina Weibo, while Excel, SPSS, and NetDraw were employed to build networks and analyze statistically. Results: Centrality indicators in information dissemination network in the Weibo on the safety of genetically modified foods are significantly influenced by professional areas, attitudes, and regions of Weibo users at the statistical level.