跨境电商人才需求研究

Study on Talents Demand of Cross-Border E-Commence

跨境电商的迅猛发展不仅导致电商人才的需求与日俱增,也使得相关复合型人才显得尤为稀缺。因此有必要对跨境电商人才需求进行探究。目前国内外关于跨境电商人才培养的研究尚未形成规模,国内此方面的研究多针对东南沿海地区的情况或针对中高职院校,此外研究方法以问卷调查描述性统计等定性研究为主。文章将立足于跨境电商行业的实际发展情况,通过对求职招聘网站中跨境电商行业的人才招聘信息的内容分析,结合对跨境电商企业员工进行问卷调查,综合整理出人才的需求情况,挖掘对人才技能、知识储备的需求。

In recent years, there are lots of talents gaps in the market due to the fast-growing of the industry of cross-border e-commence and it also makes the related compound talents particularly scarce. So it is necessary to research the talents demand of cross-border e-commence. At present the research on talent training of cross-border e-commence at home and aboard has not yet formed the scale, domestic research in this area is more about the situation of the southeast coastal area or the middle and higher vocational colleges. In addition, the research methods are mainly qualitative research, such as questionnaire survey and descriptive statistics. This article will be based on the actual development of cross-border electricity suppliers industry, through the content analysis of talents recruitment information of the cross-border electricity suppliers in job recruitment website and combining with the questionnaire survey of employees of cross-border business enterprises, comprehensively sort out the demand for talents, and mine the demand for talent skills and knowledge reserve.