基于PEST模型的中国新能源汽车市场宏观环境分析

Macro Environment Analysis of China’s New Energy Vehicle Market Based on PEST Model

随着经济快速发展,全球能源危机、环境污染等问题随之而来。新能源汽车产业作为我国七大新兴产业之一,其产业发展受到国家的高度重视。本文描述了我国新能源汽车产业现状,并利用营销管理中常用的PEST分析模型,构建理论分析框架,对中国新能源汽车产业所处宏观环境(政治环境、经济环境、社会环境和技术环境)进行评估,进而总结出当前我国新能源汽车市场的宏观环境现状和存在的问题,在此基础上给出有针对性的发展建议。

With the rapid economic development, the global environmental degradation problems follow. New energy vehicle industry, as one of China’s seven major emerging industries, its industrial development has been thought important by our country. This paper described the development of China’s new energy vehicle industry and built a theoretical analysis framework for China’s new energy automotive industry to assess the macro environment (Policy, Economy, Social, Technology) by use of PEST analysis model in marketing management. As a result, this paper summed up the current macro environment of China’s new energy vehicles market and gave some suggestions for the development of new energy vehicle industry.