“金特会”中美媒体传播倾向性与策略案例研究

The Study on the News Tendentiousness and Communication Strategies Concerning the Reports of Trump and Kim Summit by Chinese and American Media

2018年6月12日,美国总统特朗普与朝鲜领导人金正恩在新加坡举行会晤。此次会议是美国和朝鲜两国领导人首次会晤,具有历史性意义,是实现朝鲜半岛持久和平与稳定踏出的重要一步。本文以新华社、美国有线电视新闻网对“金特会”相关报道作为语料,分析中美媒体在报道“金特会”中的传播倾向性与采取的传播策略。经过分析,中国媒体对“金特会”的报道采取中立态度,支持双方对改善半岛关系进行的努力;而美国媒体则有明显的倾向性,在新闻报道中怀疑朝鲜的会面诚意、总统特朗普对朝政策以及“金特会”能给美国带来的收益。在传播策略方面,中美媒体都在传播过程中提炼新闻价值并重视新媒体力量。

On June 12, 2018, the meeting between American President Trump and leader in North Korea Kim was held in Singapore. Being the first meeting between leaders from America and North Korea, this historical meeting is the first step towards the enduring peace in Korean Peninsula. This research analyzes the reports by Xinhua News Agency and CNN concerning Trump and Kim Summit and tends to find the news tendentiousness and communication strategies in these news reports. It has been found that Chinese media took a neutral position in the news reports. However, media from America had obvious tendentiousness in their reports and doubted the sincerity of Kim, President Trump’s policy to North Korea and the benefits of this meeting. In terms of communication strategies, both Chinese and American media put emphasis on news values and use the new media in reporting Trump and Kim summit.