跨国公司的企业社会责任现状与提升策略

Corporate Social Responsibility of Multinational Corporations: Status Quo and Promotion Strategy

跨国公司作为世界经济一体化的主要推动力量,也是贸易体制和投资开放的直接受益者,跨国公司有着不断上升的影响力,跨国公司的企业社会责任也必不可少地成为影响世界经济发展进程的重要因素之一。跨国公司的企业社会责任对于全球化进程中引发的冲突以及跨国公司建立全球化生产系统有着深远影响。在中国,企业社会责任这一名词仍只在学界引起重视,许多跨国公司的在华表现很不理想。本文首先通过企业社会责任的定义、内容等介绍,再分析跨国公司在我国出现的问题,并提出相应的意见和建议。

As the main driving force of world economic integration, multinational corporations are the direct beneficiaries of trade system and investment opening, multinational corporations have an increasing influence, and their corporate social responsibility has become one of the important factors influencing the development of the world economy. Corporate social responsibility of multinational corporations has a profound impact on the conflicts caused by globalization and the establishment of global production system by multinational corporations. In China, the term “corporate social responsibility” has only attracted much attention in the academic world, and many multinational companies have performed poorly in China. This paper first introduces the definition and content of corporate social responsibility, then analyzes the problems of transnational corporations in China, and puts forward corresponding suggestions.