政务微信公众号运维模式实践研究——以“广东省教育考试院”政务微信公众号为例

Practical Research on Operation and Maintenance Model of Government WeChat Official Accounts—Taking “The Education Examinations Authority of Guangdong Province” Government WeChat Official Accounts as an Example

本文以“广东省教育考试院”政务微信公众号为样本进行个案分析,着重总结分析其运维经验和做法,针对运维中存在的不足提出具体对策,为提升政务微信公众号高效运维建言献策。

This paper takes “The Education Examinations Authority of Guangdong Province” government WeChat official accounts as a sample for case analysis, focusing on summarizing and analyzing its operation and maintenance experience and practices, aiming at the shortcomings in operation and maintenance, puts forward specific counter measures, and provides suggestions for improving the efficient operation of government WeChat official accounts.