一种城市旅游业评价因素的确定方法

A Method for Determining the Evaluation Factors of Urban Tourism

主成分分析是多元数据分析中的一个重要的简化算法的方法,SPSS是一种统计分析软件。基于主成分分析方法,利用SPSS对不同城市的旅游影响因素进行有关数据分析和数据处理,构造相关评价指数,并进行聚类分析,得出不同城市的不同旅游需求和消费特点等比较符合实际的结论,给旅游业管理部门提供了一种思路。

Principal Component Analysis(PCA)is an important simplified algorithm in multivariate data analysis.SPSS is statistical analysis software.Based on the principal component analysis method,this paper uses SPSS to analyze and process the relevant data of tourism influencing factors in different cities,constructs the relevant evaluation index,and carries out cluster analysis.It draws a conclusion that the different tourism demand and consumption characteristics of different cities are in line with the actual situation,which provides a train of thought for tourism management and development departments.