国内马拉松赛事与其举办城市经济发展的研究

Research on Domestic Marathon and Its Host City’s Economic Development

在本文章,我们综合运用文献资料、数理统计和案例分析等研究方法,对国内马拉松赛事与举办城市经济发展进行了研究。研究结果表明:国内马拉松赛事的举办依赖于城市的经济发展水平,城市的强大的经济实力和旅游业发展的高水平都对举办马拉松赛事的数量和质量有着重要的积极影响。同时马拉松赛事能促进城市旅游业的发展,刺激游客对第三产业的消费;并且能推动赛事运营、运动品牌、运动APP等马拉松产业的形成;以及马拉松产业与其他产业的融合使得产业结构的得以转型,给城市带来丰厚经济效益。并以扬州为例,进行了相关的分析,为扬州马拉松赛事的举办和扬州经济的发展提供建议。

In this paper, we comprehensively use literature, mathematical statistics, case analysis and other research methods to study the economic development of marathon events and host cities in China. The results show that the holding of marathon events in China depends on the level of economic de-velopment of the city, and the strong economic strength of the city and the high level of tourism de-velopment have important positive effects on the quantity and quality of marathon events. At the same time, marathon can promote the development of urban tourism and stimulate the consump-tion of tourists in the tertiary industry. Moreover, it can promote the formation of marathon indus-try such as event operation, sports brand and sports APP. As well as the integration of marathon in-dustry with other industries, the industrial structure can be transformed, bringing rich economic benefits to the city. Taking Yangzhou as an example, this paper makes relevant analysis and pro-vides suggestions for the holding of Yangzhou marathon and the development of Yangzhou economy.