农产品在线营销模式

Agricultural Products Online Marketing Model

2020年初,受重大疫情影响,农民手中的农产品滞销和城市超市农产品价格昂贵等现象并存。本次我们将针对此类问题,依据本体论,从用户细分、价值主张、获客渠道、客户关系、核心资源、关键业务、重要合作伙伴和成本收入八个方面,进行模式设计形成一个以农产品为核心的在线营销模式,对打通城市消费者和农产品之间的通路,解决农产品滞销问题,助力农产品销售等有重要的参考意义。

In early 2020, affected by the 2019-nCoV, farmers in the hands of agricultural products slow sales and urban supermarket agricultural products get expensive and other phenomena coexist. This time we will address such issues, according to the ontology, from customer segmentation, value proposition, access channels, customer relationships, core resources, key business, important partners and cost income eight aspects, the model design to form an online marketing model with agricultural products as the core, to open the channel between urban consumers and agricultural products, to solve the problem of agricultural products, to help agricultural sales and as an important reference to provide information and new ideas.