我国翻翻书的发展困境与对策

The Development Dilemma and Countermeasures of Pop-Up Books in China

翻翻书是一种在书籍内部使用“翻盖”技术机关的阅读读物。在我国,翻翻书的发展面临着原创性不足;遭受电子产品冲击;市场监管缺失,知识产权保护不到位等困境,通过分析其产生的原因,提出促进我国翻翻书发展的对策,一是注重原创设计,培养创作人才;二是引入先进技术,融入科技元素;三是加强市场监管,保护知识产权。

Pop-up book is a type of reading that uses a “flip” technical organ inside a book. In our country, the development of pop-up books is faced with the lack of originality. At the same time, it suffers from the impact of electronic products as well as the lack of market supervision and the inadequate protection of intellectual property rights and other dilemmas. By analysis of the causes, countermeasures to promote the development of pop-up books in my country are proposed. One is to focus on original design and cultivate creative talents. The other is to introduce advanced technology and integrate scientific and technological elements. The third is to strengthen market supervision and protect intellectual property rights.