冲动型购买文献研究分析——以2016至2021年国际期刊为例

The Analysis of the Impulsive Buying Behavior Studies—Taking International Journals from 2016 to 2021 as Example

随着移动设备融入人们的购物行为中,购买行为不再受制于地点和时间的限制,冲动型购买越来越普遍,因此受到越来越多的学者关注。然而,近年来没有任何文献系统性地评估冲动购买的研究现状与趋势。因此,本文分析了2016年至2021年5月期间发表的冲动型购买国际期刊,利用了因果框架链接模型,进一步整理与分类出影响消费者冲动型购买的相关变量。最后,本文指出了现有文献的局限性并为后续研究提出几点建议,以帮助后续研究者更好地理解冲动型购买。

With the integration of mobile devices into people’s shopping behaviors, purchasing behaviors are no longer restricted by place and time. Impulsive purchases are becoming more and more common, and more and more scholars pay attention to this research topic. However, no previous studies have been conducted to systematically review and evaluate the research status and trends of impulse buying. Therefore, this article reviews the impulse buying research published from 2016 to May 2021 and analyzes it using the causal-chain framework to further classify the relevant variables that affect consumers’ impulsive buying. Finally, this article points out the limitations of the existing literature and provides some suggestions for follow-up research to help us better understand impulse buying.