浅析泡泡玛特核心竞争力

A Brief Analysis of the Core Competitiveness of POP MART

泡泡玛特于2020年上市,作为中国潮流玩具行业的主要开拓者和领导者,它极大程度上引领了盲盒经济的发展。它独特的IP运营和销售渠道相结合为它提供了优势,也是它的核心竞争力的一部分。同时,泡泡玛特也受到各行业竞争者、供应商、消费者的威胁,本文通过分析泡泡玛特的五力模型来预估泡泡玛特公司的企业前景,并基于作者的理解给出泡泡玛特未来发展的建议。

POP MART goes public in 2020, and as the main pioneer and leader of China’s fashion toy industry, it has largely led the development of the mystery boxes economy. Its unique combination of IP operations and sales channels gives it an edge and is part of its core competencies. Meanwhile, POP MART is also threatened by competitors, suppliers and consumers in various industries. Based on the analysis of the five forces model, this article estimates the future prospects of the company, and gives suggestions for the future development of the company based on the author’s understanding.