大数据算法对传播受众产生的影响

Impact of Big Data Algorithm on Communication Audience

随着互联网技术的进步、新媒体的不断发展,人们每天可以从多种渠道获取大量的信息,由于大数据算法及数据挖掘等技术,人们获取信息的针对性、精准度、维度都有了很大的提升,在这种情况下,人们获取的信息变多了,但人们的选择范围却变窄了,人们获取信息的主动性和对信息的敏感度下降了,大数据算法对传播者、受众、传播渠道、传播内容以及传播效果都产生了很大影响,这篇文章主要讨论了大数据算法对传播受众产生的影响。

With the progress of Internet technology and the continuous development of new media, people can obtain a large amount of information from various channels every day. Due to big data algo-rithms, data mining and other technologies, the pertinence, accuracy and dimension of people’s access to information have been greatly improved. In this case, people get more information, but people’s choice range has narrowed. People’s initiative to obtain information and sensitivity to information has decreased. Big data algorithms have a great impact on communicators, audiences, communication channels, communication contents and communication effects. This article mainly discusses the impact of big data algorithms on communication audiences.