国内女性游戏玩家刻板印象研究及成因分析

A Study on Stereotype of Female Gamers in China and Its Causes

刻板印象是社会生活中的一个重要内容,对人们的社会行为以及认知有着重要影响。女性的性别刻板印象作为性别刻板印象的重要组成内容在不同领域有着不同的呈现。游戏是现时代比较重要的一种社交方式,游戏群体对游戏中不同性别的玩家无疑也存在明显的刻板印象,女性玩家是游戏用户中的重要力量。女性游戏玩家的刻板印象表现如何,与现实中女性的刻板印象是否有所不同?女性游戏玩家刻板印象的形成脉络又如何?这些都是研究的探索之处。所以此次研究首先对刻板印象、性别刻板印象的概念进行解释,其次对以往的女性游戏玩家刻板印象研究进行了综合,最后对女性游戏玩家刻板印象的形成进行了分析,以回答这些问题。

Stereotype is an important content in social life, which has an important influence on people’s social behavior and cognition. As an important component of gender stereotypes, female gender stereotypes are presented differently in different fields. Games are an important form of social interaction in the modern era, and there is no doubt that there are obvious stereotypes about players of different genders in games. Female players are an important force in game users. How do stereotypes of female gamers behave, and do they differ from stereotypes of women in real life? What about female gamer stereotypes? These are all areas of exploration. Therefore, this study first explains the concepts of stereotype and gender stereotype, then synthesizes previous studies on stereotype of female gamers, and finally analyzes the formation of stereotype of female gamers to answer these questions.