新媒体时代政府网络舆情管理困境及对策分析

Analysis of the Difficulties and Countermeasures of Government Network Public Opinion Management in the New Media Era

新媒体时代,互联网与人们的生活融合在一起,全民参与网络生活的程度不断提高,新媒体平台逐步成为政府与公众进行沟通的重要阵地,如何正确处理网络舆情事件,减少网络舆情带来的不良影响是政府工作的一大重要课题。近年来,政府不断加强对网络舆情的管控,但是还存在着很多漏洞,例如网络舆情治理理念落后、缺乏科学有效的网络舆情监测预警机制、网络舆情引导机制不完善等。本文梳理出当前政府在网络舆情管理存在的问题,进一步提出了提升政府网络舆情管理能力的对策建议。

In the era of new media, the Internet has been integrated with people’s lives, and the participation of the whole people in online life has continued to increase. New media platforms have gradually become an important position for the government to communicate with the public. Influence is an important subject of government work. In recent years, the government has continuously strengthened the management and control of online public opinion, but there are still many loopholes, such as the backward concept of online public opinion governance, the lack of scientific and effective network public opinion monitoring and early warning mechanism, and the imperfect network public opinion guidance mechanism. This paper sorts out the problems existing in the current government’s network public opinion management, and further puts forward countermeasures and suggestions to improve the government’s network public opinion management capabilities.