网络应用和个人信息的类型对用户信息披露意愿的影响

The Effects of Network Application and Personal Information Type on Users’ Information Disclosure Intention

聚焦于不同网络应用情境下的个人信息收集,通过问卷调查的方法分析用户在面对不同应用情境收集个人信息时的隐私敏感程度,确定敏感性突出的应用场景和隐私信息类型。结果表明:(1) 人们对不同网络应用的隐私敏感程度存在差异,网络支付、网络购物、互联网理财、在线旅游预订、网上外卖的隐私敏感程度均值大于3.7,是隐私敏感的应用情境;(2) 相同个人信息在不同网络应用情境下的用户信息披露意愿存在差异,当直接征询个人信息时,用户信息披露意愿均较低;(3) 不同个人信息在同一情境下的信息披露意愿不同,在网络支付、在线旅游预订、网上外卖、网络购物情境下,点击记录、搜索记录、浏览记录、已安装应用列表的用户信息披露意愿无差异。

This paper focuses on the collection of personal information in different network applications and analyzes the privacy sensitivity of users in different scenarios of personal information collected through questionnaires. Results showed that: 1) Users’ privacy sensitivity varies with network applications. The average privacy sensitivity of online payment, online shopping, online investment, online travel booking, and online takeout is greater than 3.7, which are privacy-sensitive application situations. 2) There are differences in the disclosure intention of the same personal information in different network application situations. When people are individually asked about their personal information, the willingness to provide information is low. 3) Different personal information has different disclosure intentions in the same situation. In the situations of online payment, online travel booking, online take-out and online shopping, there is no difference in users’ information disclosure intentions of clicking records, searching records, browsing records and installed application lists.