国产游戏文化输出的新模式探索——以《原神》为例

Exploration of a New Mode of Exporting Chinese Game Culture—A Case Study of Genshin Impact

国产游戏正在逐渐成为输出中华文化的一大阵地,文章通过分析《原神》成功走向国际的案例,采用文化考据和模型构建相结合的研究方法,深入研究了开放世界游戏《原神》中传达出的优秀传统文化并成功构建出四维文化生态模型,最后得出结论:四维文化生态圈模式对于国内游戏文化产业成功输出中华文化具有较高的借鉴价值。

Domestic games are gradually becoming a major front for exporting Chinese culture. By analyzing the successful international case of Genshin Impact, this paper adopts the research method combining cultural research and model construction to deeply study the excellent traditional culture conveyed in this open-world game, and successfully builds a four-dimensional cultural ecological model. Finally, the following conclusions are drawn: the four-dimensional cultural ecosystem model has a high reference value for the successful export of Chinese culture by the domestic game culture industry.