新自由主义下网络思政的困境及对策研究

Research on the Dilemma and Countermeasures of Network Ideological and Political Affairs under the New Liberalism

当代西方社会思潮中极具影响力的新自由主义在网络传播的推动下,对我国产生了复杂的影响,涵盖了政治、经济、文化等各领域。这一影响突出表现为对我国大学生的个人认知、个人情感以及个人行为的消极引导,尽管我国思想政治教育已经从线下拓展到线上,但仍然面临着一系列的风险挑战。加强网络思政价值研究一方面是为了突出网络思政的必要性,另一方面就是要找到消除新自由主义思潮消极影响的有效途径,帮助大学生建立一种国家“利益–制度–文化”的整体认同观,促进大学生身心健康的发展。

The influential neo-liberalism in contemporary western social thoughts, driven by network communication, has had a complex impact on China, covering political, economic, cultural and other fields. This influence is mainly manifested in the negative guidance to the personal cognition, personal emotion and personal behavior of Chinese college students. Although China’s ideological and political education has expanded from offline to online, it still faces a series of risks and challenges. On the one hand, strengthening the research on the value of network ideological and political work is to highlight the necessity of network ideological and political work, on the other hand, it is to find an effective way to eliminate the negative impact of the neo-liberal trend of thought, help college students establish a national “interest-system-culture” overall identity view, and promote the development of college students’ physical and mental health.