单纯呈现效应的理论综述

A Review of the Theory of Mere Exposure Effect

偏好的产生对于日常生活的选择和决策行为尤为重要,对事物的偏好影响着个体的生存和发展。本文总结了单纯呈现效应的主要理论解释,并对各个理论在解释单纯呈现效应的全面性上做了比较。通过对以往研究的梳理,总结调节单纯呈现效应大小和模式的因素,包括刺激类型、呈现类型、延迟等。本文重点阐述了加工流畅性和熟悉度对偏好的影响,区分各个理论之间关注点的差异。今后研究需侧重探究偏好产生的机制,揭示单纯呈现效应的生理及神经活动性质。

The generation of preference is particularly important for the choice and decision-making beha-vior of daily life, and the preference for things affects the survival and development of individuals. This paper summarizes the main theoretical explanations of mere exposure effect, and compares the comprehensiveness of each theory in explaining mere exposure effect. Through sorting out previous studies, summarize the factors that regulate the size and mode of mere exposure effect, including stimulus type, presentation type, delay, etc. This paper focuses on the influence of processing fluency and familiarity on preferences, and distinguishes the differences of concerns between different theories. Future research needs to focus on exploring the mechanism of preference generation, and reveal the physiological and neural activity properties of mere exposure effect.