具有鲜明工科特色的高校文创产品设计与研究——以江苏大学为例

Design and Research of Cultural and Creative Products in Universities with Distinctive Engineering Characteristics—A Case Study of Jiangsu University

高校文创产品是传播校园文化的重要载体。当前传播度广、影响力深的校园文创产品以文科类、艺术类高校为主,文章以江苏大学为例,研究具有鲜明工科特色的院校在发展文创产业过程中面临的困境及其原因,为突破其发展桎梏探索方法和途径。文章以加强高校文化建设和提高知名度为出发点,从江苏大学极具代表性的工科特色及其校园文化着手,研究目前国内外有关工科特色的校园文创产品的开发现状,并从缺乏独特性、创新性与知名度3个方面提出问题,通过问卷调查以及相关文献查阅等方式,对所得数据进行分析。最后,文章定位到文创产品与受众需求的最佳契合点,根据现实情况提出进一步挖掘创意素材、丰富产品类型、广泛宣传推广3个相对应的解决办法。基于此次调查研究,找到并改进江苏大学校园文创发展的不足之处,能够帮助其制定最适合该工科院校的文创产品设计与开发策略,对江苏大学文创事业发展提供有限参考。

Cultural and creative products in colleges and universities are very important carriers of campus culture. At present, the campus cultural and creative products with wide dissemination and deep influence are mainly liberal arts and art colleges and universities. This paper takes Jiangsu University as an example to study the difficulties faced by colleges and universities which have distinct engineering characteristics in the process of developing cultural and creative industry and its causes, so as to explore ways and approaches to break the shackles of its development. Starting from the representative engineering characteristics and campus culture of Jiangsu University, this paper studies the current development status of campus cultural and creative products with engineering characteristics at home and abroad, and raises questions from the three aspects of lack of uniqueness, innovation and popularity. Through questionnaire survey and relevant literature review, analyze the data obtained. Based on this, the author positioned the best meeting point between cultural and creative products and the needs of the audience, and proposed three corresponding solutions according to the actual situation, including further mining creative materials, enriching product types, and extensive publicity and promotion. Based on this investigation and research, find and improve the shortcomings of Jiangsu University campus cultural and creative development, so as to help Jiangsu University develop the design and development strategy of cultural and creative products most suitable for the engineering colleges and provide limited reference for the development of its cultural and creative career.