浅析商标法在先权利的法律适用——以“乔丹案”为例

A Brief Analysis of the Application of the Law of Prior Rights under Trademark Law—Taking the “Jordan Case” as an Example

自“乔丹案”再审宣判结束,商标法在先权利的法律适用问题引起法学界和社会公众的热议。文章从商标及商标权的内涵、商标的在先权利范围、姓名在先权利的限制三个方面做相关法律概念辨析,以“乔丹案”为例作在先权利的法律分析与制度改进,以期促进该项权利的正确行使和妥善运用。

Since the end of the retrial of the “Jordan case”, the application of the trademark law has aroused hot discussion in the legal community and the public. This paper analyzes the relevant legal concepts from the three aspects of the connotation of trademark and trademark right, the scope of trademark, the restriction of name first right, and takes the “Jordan case” as an example for the legal analysis and system improvement, in order to promote the correct exercise and proper use of the right.