文化–经济互嵌视角下民族服饰租赁兴起研究

Research on the Rise of National Costume Rental from the Perspective of Culture-Economy Interlocking

在市场经济逐渐复苏的背景下,民族服饰租赁行业应运而生。根据柳州市窑埠古镇民族服饰租赁业的实地调研,运用文化和经济互嵌的视角,重点探讨市场需求多元化与民族服饰租赁兴起的相互关系。研究表明,民族服饰租赁行业的兴起既是经济活力的体现,也是文化传承的重要方式。其所带来的经济效益和社会效益彼此交融,合作共赢的市场局面正在成型。

Under the background of the gradual recovery of the market economy, the national clothing rental industry came into being. Based on the field investigation of the ethnic clothing leasing industry in Yaobu Ancient Town of Liuzhou City, this paper discusses the relationship between the diversification of market demand and the rise of ethnic clothing leasing from the perspective of culture and economy. The research shows that the rise of the national clothing rental industry is not only the embodiment of economic vitality, but also an important way of cultural inheritance. The economic and social benefits brought by it blend with each other, and the market situation of win-win cooperation is taking shape.