新时代航天企业宣传思想工作“1 + N”创新模式研究

Analysis on Strengthening Propaganda Ideological Work in Space Enterprises in the New Era

企业宣传思想工作是向企业员工进行理论学习教育、宣传交流合作的重要阵地。加快建设航天强国背景之下,新时代航天企业加强宣传思想工作既有助于厚植思想沃土,筑牢职工理想信念之基,也有益于凝聚工作动能,推进企业平稳长效发展。就现实情况而言,航天企业宣传思想工作在队伍建设及方式方法仍面临重重困境。通过探索“1 + N”创新模式,形成具有航天特色的企业宣传品牌,是解决现实问题助推企业高质量发展的有力支撑。

Enterprise propaganda ideological work is an important position for enterprise employees to carry out theoretical education, communication and cooperation. Under the background of acce-lerating the construction of a powerful space country, strengthening the propaganda ideological work of space enterprises in the new era will not only help to enrich the fertile soil of ideas, build the basis of employees' ideals and beliefs, but also help to gather the kinetic energy of work and promote the stable and long-term development of enterprises. As far as the reality is concerned, the propaganda and ideological work of space enterprises still faces many difficulties in team construction and methods. By exploring the “1 + N” innovation model and forming a corporate publicity brand with aerospace characteristics, it is a strong support for solving practical problems and promoting high-quality development of enterprises.