企业捐赠行为与经济动机

Corporate Donation Behavior and Economic Motivation

企业的捐赠行为不仅履行了社会责任,还带来经济效益。捐赠往往受到实现广告效应和税收筹划的影响。本文通过对1367家上市公司的实证检验,发现公司的税收激进水平显著影响捐赠行为,广告支出多的企业通常有更多的捐赠,国有企业相对非国有企业更倾向于捐赠,且相对捐赠比例更高。这些发现有助于深化对企业社会责任与经济动机之间关系的理解。

When enterprises make donations, they not only fulfill their social responsibilities but also realize their economic benefits. The donation behavior of enterprises is influenced by two economic motives: realizing advertising effect and carrying out tax planning. Through the empirical test of 1367 listed companies, this paper finds that the level of corporate tax activism has a significant impact on donation behavior. Enterprises with more advertising expenditure donate more, and state- owned enterprises donate more than non-state-owned enterprises and the proportion of donations is higher. These findings contribute to a deeper understanding of the relationship between corporate social responsibility and economic motivation.