短视频时代高校网络爱国主义教育的危与机

The Crisis and Opportunity of Network Patriotism Education in Colleges and Universities in the Short Video Era

资本导向下的短视频网络行业凭借准入门槛低、双向互动强、内容形式丰富等特点,越来越成为青年大学生网络生活的新场域。但受资本逐利下的价值内容娱乐化、传播形式碎片化、技术手段壁垒化因素影响,高校网络爱国主义教育必须准确把握短视频时代的“危”与“机”,通过提高内容信度、转化模式方法、站稳主体地位等策略,切实提升教育实效性。

With the characteristics of low entry threshold, strong two-way interaction and rich content forms, the short video network industry under the guidance of capital has increasingly become a new field for young college students’ online life. However, influenced by the entertainment of value content, the fragmentation of communication forms and the barriers of technical means under the profit-seeking capital, the network patriotism education in colleges and universities must accurately grasp the “danger” and “opportunity” in the short video era, and effectively improve the effectiveness of education by improving the content reliability, transforming the mode and methods, and standing firm in the main position.