创业机会的识别与开发:基于创业专用性经验视角

Entrepreneurial Opportunity Identification and Development: Based on Entrepreneurial Specificity Experience Perspective

创业是促进社会经济活力、解决就业问题的重要工具。在创业初期,创业者过往经验是其创业机会的识别与开发主要来源之一。本研究基于创业专用性经验视角,考查其与创业机会之间的逻辑联系,探讨创业家庭对创业机会的作用机理,构建一个以创业烙印、创业意图、创业氛围为调节变量的理论模型。研究结果表明:创业专用性经验和创业家庭对创业机会有显著正向影响;在创业专用性经验对创业机会的作用机理中,创业烙印和创业意图发挥正向调节作用;此外,创业氛围正向调节创业家庭与创业机会之间的关系。因此,创业专用性人力资本对创业机会有着重要影响。

Entrepreneurship is an important tool to promote social and economic vitality and solve employment problems. In the early stage of entrepreneurship, entrepreneurs’ past experience is one of the main sources of identification and development of entrepreneurial opportunities. Based on the perspective of entrepreneurial specificity experience, this study examines the logical relationship between it and entrepreneurial opportunities, explores the mechanism of entrepreneurial families on entrepreneurial opportunities, and constructs a theoretical model with entrepreneurial branding, entrepreneurial intention and entrepreneurial atmosphere as moderating variables. The results show that entrepreneurial specificity experience and entrepreneurial family have a significant positive impact on entrepreneurial opportunities;in the mechanism of entrepreneurial specificity experience on entrepreneurial opportunities, entrepreneurial branding and entrepreneurial intention play a positive regulatory role;in addition, entrepreneurial climate positively regulates the relationship between entrepreneurial families and entrepreneurial opportunities. Therefore, entrepreneurial specific human capital has an important impact on entrepreneurial opportunities.