高校图书馆文化品牌建设路径研究

Research on the Path of Cultural Brand Construction of University Library

图书馆作为高校重要的学术文化机构,是精神文明建设和学术文化建设的重要阵地,要提升高校核心竞争力,加强文化品牌建设是题中之义。文章通过分析图书馆文化品牌建设的意义以及现状,探讨构建文化品牌建设发展路径,为高校图书馆文化品牌建设提供有益探索。

As an important academic and cultural institution, the library is an important position for the construction of spiritual civilization and academic culture in universities. To enhance the core competitiveness of universities and strengthen the construction of cultural brand is the meaning of the topic. By analyzing the significance of library culture brand construction and the existing problems, this paper discusses the development path of library culture brand construction, and provides beneficial exploration for library culture brand construction.