文旅融合赋能乡村振兴——以黄山市黟县宏村为例

The Integration of Culture and Tourism Enables Rural Revitalization—A Case Study of Hongcun Village, Yixian County, Huangshan City

以“农”兴乡村,以“文”促发展,以“旅”期未来,推动文旅融合发展能够充分发挥文旅融合赋能乡村振兴的多功能价值,为实施乡村振兴战略开辟成功之路。本文以黄山市黟县宏村为例,从其现状出发,通过加快基础设施建设,提高旅游服务质量、加强文旅资源的保护与传承、采取多元化策略,加强旅游环境保护与创新宣传方式,提升宣传效果等四个方面分析文旅融合发展赋能乡村振兴的实现路径。

By revitalizing rural areas through agriculture, promoting development through culture, and looking towards the future through tourism, driving the integrated development of culture and tourism can fully leverage the multifunctional value of culture-tourism integration to empower rural revitalization, paving the way for the successful implementation of the rural revitalization strategy. Taking Hongcun Village in Yixian County, Huangshan City as an example, this article starts from its current situation and analyzes the path to empower rural revitalization through the integrated development of culture and tourism. This is done by accelerating infrastructure construction, improving the quality of tourism services, enhancing the protection and inheritance of cultural and tourism resources, implementing diversified strategies, strengthening environmental protection in tourism, innovating promotional methods, and enhancing publicity effectiveness.