价值共创视角下物流企业与制造企业融合发展研究

Research on the Integration and Development of Logistics Enterprises and Manufacturing Enterprises from the Perspective of Value Co-Creation

制造业是国民重要经济支柱,与物流业的融合有利于两业更高质量的发展。现在两业的融合已经有了很多重要成果,而为了更进一步发展需要有创新。随着价值共创理论的发展,越来越多的企业利用价值共创理论获得与合作伙伴更深入的发展。因此,本文以消费者体验观点下价值共创理论为指导,采用文献研究法、定性分析法、案例分析法研究物流企业与制造企业深度融合发展,利用价值共创的互动过程三个层次,即互动心理、互动行为和互动关系,分析两种企业的互动过程。并且结合用于评价价值共创行为的四个维度,即对话、获取、风险评估和提高透明度,进而得出相应的对策,即建立有效交互信息渠道、建立能够灵活提供服务的管理机制、制定避免危机的预防措施以及危机出现后的共同应对措施、在融合互动中提供正确的信息。The manufacturing industry is an important pillar of the national economy, and the integration of its logistics industry is conducive to the higher quality development of the two industries. The integration of the two industries has achieved many important results, and innovation is needed for further development. With the development of value co creation theory, more and more enterprises are utilizing value co creation theory to gain deeper development with their partners. Therefore, guided by the theory of value co creation from the perspective of consumer experience, this article adopts literature research, qualitative analysis, and case analysis methods to study the deep integration and development of logistics enterprises and manufacturing enterprises. Using the interactive process of value co creation at three levels, interaction psychology, interactive behavior, and interaction relationship, the interaction process of the two enterprises is analyzed. And combined with the four dimensions used to evaluate value co creation behavior, dialogue, Access, risk reduction, and transparency, corresponding countermeasures are proposed, namely establishing effective communication channels, establishing flexible management mechanisms for providing services, formulating preventive measures to avoid crises, joint response measures after crises occur, and provide correct information in fusion.