数字技术赋能红色旅游高质量发展:作用机理、现实挑战与路径探索

Digital Technology Enables High-Quality Development of Red Tourism: Mechanism of Action, Realistic Challenges and Path Exploration

在数字经济时代,红色旅游迎来发展契机。数字经济赋能红色旅游高质量发展将为旅游业资源有效利用、旅游业供给模式革新、旅游业服务质效提升提供新动能。现阶段,数字经济赋能红色旅游仍面临着区域间数字鸿沟较大、数字化旅游过度商业化、数字技术应用人才供给不足、数字化政策制度不健全等现实挑战。针对上述困境,从促进数字化发展普惠性、规范红色旅游市场秩序、创新数字化人才培养模式、完善数字化旅游法律法规等方面提供有效途径。In the era of digital economy, red tourism has ushered in development opportunities. The high-quality development of red tourism enabled by the digital economy will provide new momentum for the effective use of tourism resources, the innovation of tourism supply mode, and the improvement of tourism service quality and efficiency. At this stage, red tourism enabled by digital economy still faces practical challenges such as large digital divide between regions, excessive commercialization of digital tourism, insufficient supply of digital technology application talents, and imperfect digital policies and systems. In view of the above difficulties, effective ways are provided from the aspects of promoting the inclusive development of digital development, standardizing the order of the red tourism market, innovating the training mode of digital talents, and improving the laws and regulations of digital tourism.