PET理论视角下数字乡村建设的困境及推进路径研究

Research on the Dilemma and Advancing Path of Digital Rural Construction from the Perspective of PET Theory

《数字乡村发展战略纲要》强调,数字乡村建设必须被视为数字中国建设的重要组成部分之一。本文基于个人–环境–技术(PET)理论框架分析数字乡村建设面临的困境,即农民数字素养整体水平偏低,并基于个人、环境、技术三个维度提出优化对策,即提升农民素质素养、完善政策体系、加强数字基础设施建设、加大技术支持力度以及推动数字农业基础技术创新性发展。The Outline of the Digital Rural Development Strategy emphasizes that the construction of digital villages must be regarded as one of the important components of the construction of digital China. Based on the personal-environment-technology (PET) theoretical framework, this paper analyzes the difficulties faced by digital rural construction, namely, the overall level of digital literacy of farmers is low. It also puts forward optimization countermeasures based on the three dimensions of individuals, environment and technology, i.e., improving the quality and literacy of farmers, perfecting the policy system, strengthening the construction of digital infrastructure, intensifying technical support, and promoting the innovative development of basic technologies for digital agriculture.