乡村振兴视域下特色文旅产业发展路径研究

Study on the Development Path of Characteristic Cultural Tourism Industry from the Perspective of Rural Revitalization

乡村振兴战略作为中国实现经济可持续发展路径中的重要战略之一,文章旨在探索特色文旅经济对乡村振兴战略的助推作用,文旅产业的构造依托于因地制宜深入挖掘当地文化软实力,打造特色文化产业品牌,凭借文旅发展的新方式带动传统农村经济结构的转型。保障当地居民收入稳步提高的同时,也极大程度上改善了农村环境的整体风貌,使得“绿水青山就是金山银山”的人与自然和谐共生的可持续发展理念得到了具体的实践。Rural revitalization strategy is one of the important strategies in the path of sustainable economic development in China. This paper aims to explore the promoting role of characteristic cultural tourism economy in rural revitalization strategy. The structure of cultural tourism industry relies on in depth exploration of local cultural soft power according to local conditions, building characteristic cultural industry brand, and driving the transformation of traditional rural economic structure with new ways of cultural tourism development. While ensuring the steady increase in the income of local residents, it has also greatly improved the overall appearance of the rural environment, making the development concept of harmonious coexistence between man and nature of “clear water and green mountains are gold hills and silver mountains” a concrete practice.